QUOTE: | Avidan was born in 1980 in Jerusalem. His parents had met in Los Angeles. His father worked for the Israeli Ministry of Foreign Affairs, and when Asaf was seven, the family moved to Jamaica. They returned when Asaf was eleven, and he was sent to art school, where he studied cinema. He was drafted to the IDF and served for ten months, first in the Duchifat Unit and then as translator from English. At the age of 21, while still in military service, Asaf was diagnosed with Lymphoma, of which he recovered after 2 years. His song "Maybe you are" was written about that period. Shortly after his recovery he got accepted to read animation in Bezalel Academy of Art and Design and worked as a voice actor.[2]
In 2006 he self-released the debut EP "Now That You're Leaving" and started playing solo acoustic gigs around Israel which earned a cult following. Avidan decided to expand his musical horizons and recruited a full band dubbed "The Mojos". With this band Avidan toured in Israel and abroad and in 2008 released the debut LP "The Reckoning".[1] The first single off Avidan's debut album is "Weak", with a video produced by one of Avidan's friends as a project for film school. Despite the fact that the album was self-released, it garnered a positive review from Israel's leading music critic Yoav Kutner and songs from it were picked for the Galgalatz playlist.[2] Avidan was also the support act in the Morrissey and The Gutter Twins concerts in Israel.
In December 2008, Rolling Stone magazine announced that the single "The Reckoning" will be distributed with its next issue in Europe. Avidan said that "this is a great honor and certainly a positive beginning ahead of 2009, in which we expect many developments in the international front".[3]
In August 2009 Asaf Avidan & The Mojos signed a four album record deal with major record label Sony Colombia.
The upcoming album, "Poor Boy/Lucky Man", is due to be released on the ninth of September 2009. The album's first single, "Small Change Girl", was released in June 2009. |
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